There are numerous benefits of shopping in a physical store. Female shoppers value the ability to try on items before buying them. Almost two-thirds of all female shoppers value this, and many cite the high fashion quotient of items as their main motivator. Male shoppers enjoy being able to see the item in person, and also appreciate the instant gratification of buying it and taking it home immediately. Online shopping also eliminates the hassle of standing in long lines and is much faster.
Buying in a store allows consumers to physically try on clothing and accessories before they commit to purchasing them. Online shopping makes this impossible, as you may need to leave the page to take back a purchase. Shopping in a store allows you to try on clothes and accessories and to interact with the brand’s return policy and products. This allows you to decide if a product is a good fit for you.